AIC Education "The Chess Booth" | Sample Clip

The Challenge

Creatively convey the state of Chinese education today through the hardship that students overcome. Invite parents to experience and empathize with their children's lives through an interactive story.

The Story

As one of the most successful educational consulting companies in China, AIC Education wanted to create an anthem piece that recognizes the challenges and struggles that teenagers overcome and invite the parents to reflect upon, and discover, better approaches to education. LemonTree developed an interactive short film with the concept of a "Chess Booth", a place where playing chess allows the characters to exchange lives and empathize by putting themselves in others' shoes.

  • Category: Interactive Short Film
  • Client: AIC Education
  • Distribution: Website
  • Budget: 10-100K